DURHAM – Duke University President Richard Brodhead doesn’t want UNC to be bad at basketball.

“When people play sports against each other, the idea isn’t that you want to be good and have them be bad,” Brodhead says in the accompanying video.  “You want them to be good because only when they’re good can they make you be better.”

Brodhead suggests that great athletics serve a purpose well beyond box scores, standings and national rankings.

“It provides an image of excellence,” he says. “All the excellence we’re about isn’t athletic excellence.  But it provides an image of what absolute excellence looks like that all the rest of us aspire to do.”